kHereNow Inc. (hereinafter referred to as the "Company") complies with relevant laws and regulations including the Personal Information Protection Act and the Act on Promotion of Information and Communications Network Utilization and Information Protection. The Company hereby establishes and discloses the following Privacy Policy to protect users' personal information.

Article 1 (Purposes of Collection and Use of Personal Information)

The Company processes personal information for the following purposes. The personal information being processed will not be used for purposes other than those listed below. If the purpose of use is changed, the Company will take necessary measures, such as obtaining separate consent in accordance with Article 18 of the Personal Information Protection Act.

① Service Provision and Operation

1. Operation of detailed information inquiry and location-based exploration features for K-content filming locations
2. Improvement of service quality through usage analysis and error response
3. Receipt and handling of inquiries, resolution of user complaints

② Member Management

1. Identity verification and identification according to service use
2. Sanctions on improper users and prevention of fraudulent use
3. Handling of grievances and dispute mediation

③ Marketing and Service Improvement (Optional)

1. Development of new services and provision of customized services
2. Notification of events/promotions and delivery of advertising information (only with consent)
3. Statistical analysis of service usage and improvement of AI models

Article 2 (Items of Personal Information Collected and Methods of Collection)

The Company collects and uses the personal information of data subjects on the following legal grounds.

① Items Collected

1. Mandatory Items (Article 15(1)(4) of the Personal Information Protection Act – "Conclusion and Performance of Contract")

1) When signing up via email